Proceedings of Southeastern Fish and Wildlife Conference
Prior to 2013, SEAFWA published the Proceedings of annual conferences. In 2014, SEAFWA began publishing the peer-reviewed Journal of the Southeastern Association of Fish and Wildlife Agencies.
801 - 850 of 4522 articles | 50 per page | page 17
| Article | Year |
|---|---|
We estimated seasonal and annual survival and cause-specific mortality of northern bobwhite (Colinus virginianus) on an intensively managed plantation in Georgia. During 1992-1997, we radio-marked 813 bobwhite and determined causes and temporal patterns of mortality. Annual survival (0.201) did not differ between sexes and was higher than that reported for other populations throughout the Southeast. Yearly variation in annual survival was primarily associated with variation in overwinter mortality. D. Clay Sisson, Dan W. Speake, H. Lee Stribling, L. Wes Burger, Jr.
Pages 174-190 |
1998 |
Diel Activity Patterns of Adult Bobcats in Central Mississippi We monitored 13 (6 female, 7 male) adult bobcats (Lynx rufus) using radiotelemetry and examined seasonal activity patterns using 9,217 observations from August 1989 - August 1990. Female bobcats were active 49% and males were active 60% of the diel period. Mean percentage activity during winter of males (x = 71%,SE = 4.0%) was greater (P < 0.01) than that of females (x + 44%, SE + 5%). Bobcats exhibited greatest activity during crepuscular and nocturnal periods. We detected a less defined bimodal crepuscular activity than previous studies. Michael J. Chamberlain, L. Mike Conner, Bruce D. Leopold, Kevin J. Sullivan
Pages 191-196 |
1998 |
Mason Mountain WMA: A Case Study in Financial Self Sufficiency Mason Mountain WMA was established as Texas' first financially self-sufficient wildlife management area. While maintaining the ecological health of Mason Mountain WMA is top priority, several programs have been initiated to generate revenue to fund Area operations. The Texas Exotic Safari, a lottery-type hunt for African big game, netted $33,762 in its first year of operation. Other public hunting activities generated a profit of $ 114,000. Grazing rights to Mason Mountain WMA are leased for $10,152 per year and exotic wildlife sales brought in $129,000 between January 1997 and April 1998.
Pages 197-205 |
1998 |
A Portable Drop Net for Capturing Urban Deer A free-standing, portable drop net was developed and used in the capture of 82 Florida Key deer (Odocoileus virginianus clavium). The net was efficient, easy to set, inexpensive, and non-invasive (e.g., no blasting caps, no destruction of private property). Of 82 trapping attempts, 74 (90%) resulted in the capture of at least 1 deer, 3 (4%) resulted in net malfunction (e.g., net hung), and 5 (6%) resulted in deer escaping. The net can be used to trap deer and other animals in urban areas and can be effective in other areas where wildlife are susceptible to baiting. Roel R. Lopez, Nova J. Silvy, Jason D. Sebesta, Stephan D. Higgs, Marisol W. Salazar
Pages 206-209 |
1998 |
Demographics of Wood Ducks in Florida During 1987-1996, 9,598 wood ducks (Aix sponsa) were banded, and 358 bands were recovered and reported during the hunting season. Males survived at an estimated annual ration of 0.585 (SE = 0.028) and females at 0.406 (SE = 0.040). Analysis of capture-recapture data from box-nesting female wood ducks resulted in a mean survival rate estimate of 0.490 (SE = 0.012), which was higher than that estimated for females from preseason banding (P = 0.045). Band recovery rates averaged 0.021 (SE = 0.002) for males and 0.018 (SE = 0.002) for females, suggesting that harvest rates were relatively low. Diane Roth Eggeman, David H. Brakhage
Pages 210-221 |
1998 |
Habitat-area Relationships of Shrub-scrub Birds in South Carolina Sensitivity to reductions in habitat area are widely accepted as a factor in the declines of many mature-forest passerines. Although evidence from a number of sources shows significant declines among many Neotropical migratory (NTMB) and temperate migrant (TMR) early-successional birds, little information exists regarding the potential for area-sensitivity in those species. Here we report the results of research on habitat-area considerations of birds in clearcut habitats in some upland forests in South Carolina. David C. Guynn, Jr, J. Drew Lanham
Pages 222-231 |
1998 |
A Multivariate Habitat Model for Female Bobcats: A GIS Approach We developed a Geographical Information System (GIS) based habitat model for female bobcats (Lynx rufus) and subjected the model to internal-validation, cross-validation, and validation using independent data. The model predicted probability of an area being used by female bobcats increased (P <0.001) as slope and distance to mature pine stands increased. Probability of an area being used by female bobcats decreased (P <0.001) with increasing distance to sapling stands, mature hardwood stands, paved roads, maintenance roads, and creeks. L. Mike Conner, Bruce D. Leopold
Pages 232-243 |
1998 |
Wounding Rates of White-tailed Deer with Traditional Archery Equipment We captured and affixed radio collars to 80 male white-tailed deer (Odocoileus virginianus) during 1995-1997 to ascertain the wounding rate and proportion of deer that die from hunter-inflicted wounds. Our study population was hunted only with traditional archery equipment (recurve and longbows). Of the 22 deer shot by archers, 11 were recovered by the hunter, resulting in a 50% wounding rate (deer shot but not recovered). Only 3 (14%) of the 22 deer shot by hunters died and were not recovered. Stephen S. Ditchkoff, Edgar R.Welch, Jr, Robert L. Lochmiller, Ronald E. Masters, William R. Starry, William C. Dinkines
Pages 244-248 |
1998 |
Preliminary Analysis of Survival of Farm-released Alligators in Southwest Louisiana The Louisiana Department of Wildlife and Fisheries regulates an experimental alligator (Alligator mississippiensis) egg collection program which requires the return of a portion of juvenile alligators to ensure recruitment and maintain populations. An extensive tag and release program of farm-released juvenile alligators was evaluated by analysis of later harvest of recaptured sub-adult and adult alligators. Results suggest fairly high survival rates of farm-released alligators. The minimum known alive method estimated survival to be 85.3% to 4 years post-release. Ruth M. Elsey, E. Barry Moser, Larry McNease, Rebecca G. Frederick
Pages 249-259 |
1998 |
Interactions of Humans and Manatees in Crystal River, Florida Manatee/human interactions were observed at a freshwater spring in Crystal River, Florida, in January and February 1997 to evaluate the contrasting needs of manatees, an endangered species, with the values of tourists and the tourist industry. Tourists interested in swimming with manatees heavily used the site, and in some instances, the tourists displaced manatees. A temporary sanctuary, off-limits to humans, was created at the spring during the 1997-1998 winter season. John B. Wooding, Raymond R. Carthy
Pages 260-264 |
1998 |
Maintaining Early-successional Habitats Using a Metal Wick Herbicide Applicator We tested the efficacy of an aluminum wick herbicide applicator, the Weed Sweep®, for control of hardwood and pine saplings, 1994-1996. We compared spring and fall applications in 1 trial and, in a second trial, tested 2 herbicide mixes: glyphosate mixed with either trichlopyr or imazapyr. Herbicides plots had 78% fewer sapling stems/ha than control plots (P < 0.006). May applications of glyphosate/imazapyr provided greater control of hardwoods but lower control of pines than September applications (P < 0.05). Brian E. Warson, William E. Palmer, Peter T. Bromley, John R. Anderson, Jr.
Pages 265-273 |
1998 |
Microhabitat Characteristics of Wild Turkey Prenest and Nest Site Selection in Central Mississippi We radio-monitored 35 wild turkey (Meleagris gallopavo) hens during prenesting and nesting periods in central Mississippi, 1996-1997. Comparing microhabitat variables associated with prenesting areas (N = 35) and nest sites (N = 22) with random sites indicated that groundstory conditions, including grass and woody growth, were related to hen selection of both prenesting and nesting sites. Distance to nearest road, vertical vegetative cover, and basal area were not related to nest site location (P > 0.05). Michael J. Chamberlain, Bruce D. Leopold
Pages 274-282 |
1998 |
A Comparison of Precision for Three Deer Survey Techniques Morning-drive, evening-drive, and night spotlight surveys for deer (Odicoleus virginianus and 0. hemionus) were conducted each quarter on 3 National Park Service (NPS) areas in Texas and New Mexico from January 1987 to March 1988. Spotlight surveys resulted in a larger number of deer seen on all 3 sites. Spotlight surveys had significantly (P = 0.002) greater precision than morning or evening surveys. Increasing beyond 3 the number of consecutive days surveys were conducted did not significantly improve the precision of morning surveys (P = 0.328) or spotlight surveys (P = 0.719). Danny L. Rakestraw, Reginald J. Stapper, Daniel B. Fagre, Nova J. Silvy
Pages 283-293 |
1998 |
Response of Ruffed Grouse to Forest Management in the Southern Appalachian Mountains Densities of male ruffed grouse (Bonasa umbellus) were measured during 1976-1995 on 4 study sites in Tennessee, 2 in Kentucky, and 1 in Georgia using intensive counts of drumming males as the indicator of density to determine the impact of clearcutting in the southern Appalachian Mountains. The number of territorial males ranged from 0 to 4.0/100 ha over all study areas (1976-1995). Densities increased in response to clearcutting in Tennessee suggesting this forest management practice enhances habitat for the species. Ralph W. Dimmick, Jeffrey D. Sole, William G. Minser, Phillip E. Hale
Pages 294-302 |
1998 |
Use of Rocket Netting and Airboat Nightlighting for Capturing Mottled Ducks in Texas From June-August 1977, we compared the relative efficiency of airboat nightlighting and rocket netting for capturing mottled ducks (Anas fulvigula) along the Texas coast. We expended 151 rocket net hours in 15 rocket net shot attempts and captured 568 mottled ducks. Age class distribution of captured mottled ducks was 79% hatch-year and 21% after-hatch-year. The largest individual rocket net capture, using a double net, was 116 mottled ducks (60 hatch-year, 56 after-hatch-year). M.Todd Merendino, David S. Lobpries
Pages 303-308 |
1998 |
Partnership for Wetland Restoration and Public Use: A Case Study The T. M. Goodwin Waterfowl Management Area (WMA) is a 1,566-ha freshwater wetland restoration project developed by the Florida Game and Fresh Water Fish Commission (Commission) in east central Florida. The land was historically floodplain marsh, but was drained beginning in the 1950s and thereafter managed as improved pasture for cattle production. The St. Johns River Water Management District (District) purchased the land in 1988 for $6.3 million, and leased it to the Commission to restore wetland habitat and provide public recreation. Stephen V. Rockwood, David H. Brakhage
Pages 309-317 |
1998 |
A Survey of Beaver Impoundments and Landowner Beaver Control Strategies in Mississippi In 1997, a statewide inventory in Mississippi estimated the number and area of beaver (Castor canadensis) impoundments ≥0.4 ha in size. Data were compared with an identical survey performed in 1977. Number and area of impoundments in 1997 (1,783 and 11,728 ha, respectively) decreased from 1977 (2,739 and 28,768 ha, respectively). Landowners were mailed a questionnaire concerning the effectiveness of various methods for killing and disposing of beavers. Beaver meat and pelts were discarded by 87.8% of the landowners. Dale H. Arner, Chris Bucciantini, Jeanne C. Jones, Dean Stewart, Dan Cotton
Pages 318-323 |
1998 |
Preferences by Mourning Doves and Two Granivorous Songbirds for Selected Seeds We used controlled experiments to assess the preferences and food value of a selection of native and agricultural plant seeds for mourning doves (Zenaida macroura), northern cardinals (Cardinalis cardinalis), and brown-headed cowbirds (Molothrus ater). Foods used in experiments were browntop millet, cracked corn, black-oil sunflower, switchgrass (Panicum virgatum), deertongue (Panicum clandestinum), pokeberry (Phytolaca americana), and croton (Croton spp.). Browntop millet and black-oil sunflower were eaten significantly more than all other seeds. Darren K. LeBlanc, David L. Otis
Pages 324-335 |
1998 |
Herpetofaunal Drift-fence Survey of Steephead Ravines in 2 River Drainages A drift-fence survey of the herpetofauna of steephead ravines was conducted over 216 trapping days from 6 June 1995 to 6 June 1996 along first- and second-order streams in the Ochlockonee River, Florida, drainage and along first-and third-order streams in the Apalachicola River, Florida, drainage. Six drift-fence arrays in Apalachicola ravines had 1,223 captures of 34 species, whereas 6 arrays in the Ochlockonee ravine had 2,283 captures of 31 species. In the Ochlockonee ravine, more anurans were captured along the second-order than the first-order stream.
Pages 336-348 |
1998 |
Telephone interview surveys of the general population of Tennessee residents were used to determine the extent to which hunters leased land for hunting. About 7% of hunters leased land in Tennessee, with the average lease consisting of about 631 acres at a total cost of $1,500. Average per acre costs in Tennessee were about $3.56 per acre. Hunters who lease were more likely to have higher incomes, live in rural areas, and be more dissatisfied with wildlife management than those who do not lease. Paul M. Jakus, J. Mark Fly, Becky Stephens, Alan Barefield
Pages 349-358 |
1998 |
Cause-specific Mortality of Northern Bobwhites on an Area with Quail Feeders in Western Oklahoma We investigated the effect of quail feeders on cause-specific mortality of 910 radio-marked northern bobwhites (Colinus virginianus). Research was conducted from 1 October 1991 through 1 October 1996 on the Packsaddle Wildlife Management Area (WMA) in western Oklahoma. Thirty-two feeders filled with milo were located near the center of every 8.1 haonthe283.3-ha(1.6km X 1.8 km) treatment area. The unfed area was 283.3 ha (1.6 km X 1.8 km). Treatments were separated by a 194.3-ha (1.2 km X 1.8 km) buffer area. Stephen J. DeMaso, Edward S. Parry, Scott A. Cox, Alan D. Peoples
Pages 359-366 |
1998 |
Status of Fox and Coyote Hunting Enclosures in the Southeastern United States As a result of declining hunting opportunities, many fox (Urocyon cinereoargenteus and Vulpes vulpes) and coyote (Canis latrans) hunters in the Southeast now practice their sport inside fenced enclosures of tracts of land commonly referred to as “fox pens.” A mail survey in 1997 of each southeastern state's furbearer project was used to determine the status of fox and coyote hunting enclosures in the southeastern United States.
Pages 367-376 |
1998 |
We monitored bald eagle (Haliaeetus leucocephalus) nesting effort and success in Florida annually before, during, and after years when eggs were removed from selected pairs. Complete clutches were taken to promote renesting. Clutches were collected after >2 weeks of natural incubation. Incubation of collected eggs was continued artificially and resultant young were reared in captivity in Oklahoma. At 11-12 weeks, young were released at established hack sites in Oklahoma, Mississippi, Alabama, and North Carolina. Stephen A. Nesbitt, M. Alan Jenkins, Steve K. Sherrod, Don A. Wood, Alan Beske, John H. White, Paul A. Schulz, Stephen T. Schwikert
Pages 377-383 |
1998 |
Survival and Reproduction of Eastern Wild Turkeys Relocated into the Post Oak Savannah of Texas Relocated (N = 76) eastern wild turkeys (Meleagris gallopavo silvestris) were released into the Post Oak Savannah of Texas in winters 1994 and 1995. Before release, each bird was fitted with a radio transmitter and numbered leg band. Mortality and reproduction were monitored through 1996 to determine survival and reproduction. First-year annual survival rates for gobblers and hens was 0.286 and 0.484, respectively. One of 4 study areas lost all gobblers within the first year. Mammalian predation (63.4%) was the primary cause of mortality. Roel R. Lopez, Charles K. Feuerbacher, Nova J. Silvy, Mitchell A. Sternberg, John D. Burk
Pages 384-396 |
1998 |
Fawn Survival on Davis Island, Mississippi, After an Early Summer Flood We studied fawn survival during 1995 on Davis Island, Mississippi, an island in the Mississippi River. Newborn fawns were captured using line searches or vaginal implant transmitters. We captured 20 fawns with 8 surviving to 6 months. Cause of fawn mortality included coyotes (3) and natural mortality (2). Additionally, six fawns lost their transmitters and one transmitter failed. Overall survival rate of fawns to 180 days was 0.72. Male and female survival to 180 days was 0.66 and 0.78 respectively. Our results suggest fawn survival is not adversely affected by early summer flooding. Jacob L. Bowman, Harry A. Jacobson, Bruce D. Leopold
Pages 397-402 |
1998 |
Forest Industry Hunt-lease Programs in the South: Economic Implications Selected characteristics of forest industry hunt lease programs in the southern United States were evaluated for the 1994 calendar year. Results were compared with earlier similar surveys. Respondents owned 9,198,217 ha and leased 5,935,935 ha (64.5%) to hunt clubs and individuals. Estimated revenues generated from lease fees were about $40 million based on an average annual fee of $6.82 per hectare. Allan Marsinko, David C. Guynn, Jr., Don F. Roach II
Pages 403-409 |
1998 |
We examined aspects of northern bobwhite (Colinus virginianus; hereafter quail) population dynamics in longleaf pine (Pinus palustris) forests on the Vernon Ranger District, Kisatchie National Forest, located in west central Louisiana. We used sex, age, and weight data from 246 birds captured a total of 404 times during 9 February-20 June 1991-1993 in baited traps to describe population characteristics. We used data from 128 (106 F:22 M) birds trapped, radio tagged, and monitored during 3 field seasons to describe productivity and survival of these birds during March through August. Richard M. Pace, III, Jeffrey A. Dillon, Michael W. Olinde
Pages 410-420 |
1998 |
A preliminary survey was conducted to determine fee-hunting and wildlife management activities of private landowners in Mississippi. A total of 613 respondents reported ownership of land in parcels of ≥ 16.4 ha. Four hundred and forty-five respondents allowed hunting on their land, whereas 71 landowners collected fees for hunting privileges. Game species pursued on fee hunting lands included deer, waterfowl, turkey, quail, dove, and “other” game. Respondents reported expenditures of overhead items (e.g., manager/caretaker, liability insurance, hunter access) on fee hunting lands. Walter Daryl Jones, Ian A. Munn, Jeanne C. Jones, Steve C. Grado
Pages 421-429 |
1998 |
The introductory level fish and wildlife conservation course at Mississippi State University has an enrollment of over 100 students each semester. Students in the class generally exhibit a diversity of attitudes about fish and wildlife conservation that range from anti-hunting to consumptive and extractive use advocates. Finding common ground among these students is challenging, but essential for the creation of an interactive, learning environment that focuses on sustainable use of natural resources.
Pages 430-436 |
1998 |
Be Gator Safe!—A Privately Funded Safety Campaign for the Southeast Amid the phenomenal population growth taking place in Florida and other southeastern states, an increase in human encounters with wild alligators is inevitable. Unfortunately, such encounters have yielded a proportional increase in confrontations between humans and alligators and, during the past 11 years, a dramatic increase in human injuries and fatalities inflicted by alligators. In partnership with a nonprofit organization and a public relations firm, the Florida Game and Fresh Water Fish Commission addressed the problem with extremely limited funds. Henry Cabbage, Lynanne Lawhead, Karen Smittle
Pages 437-441 |
1998 |
This report summarizes results from Phase One of an on-going evaluation of the Aquatic Resource Education Programs (AREPs) in the Southeastern United States, Puerto Rico, and Virgin Islands (for the purposes of the comparative analyses of this study, Puerto Rico and the Virgin Islands will be referred to as a “state”). This phase, which concluded in July 1998, involved performing an evaluability assessment of the program, including the generation of sub-components for each of 3 AREP goals (awareness, appreciation, participation). Charles Teddlie, Victoria Davis, Lyle Soniat
Pages 442-452 |
1998 |
South Carolina's Wildlife Conservation Workshop: a 7-Year Case Study The Wildlife Conservation Workshop was developed by the South Carolina Chapter of The Wildlife Society to provide K-12 teachers with hands on experiences and research results related to wildlife management. Because education programs such as this workshop generally have limited resources, prioritization of curriculum improvement efforts is essential. This paper demonstrates how to improve an on-going program based on open-ended critiques. Eric G. Darracq, John R. Sweeney, Timothy T. Fendley, Paul E. Johns, William S. McTeer
Pages 453-462 |
1998 |
Tracking as an Enforcement Investigative Tool The value of tracking and foot impression evidence has been highly underrated during investigations in the past. This oversight has been due to the lack of training in finding and following tracks and knowing the value of foot impressions as conclusive evidence. Today, however, there exist instruction and technological advances which can promote the use of foot impressions to the forefront of investigative concerns. Foot impression evidence may be as conclusive as DNA and finger prints when processed properly.
Pages 463-474 |
1998 |
Wildlife Enforcement Officers Use of the Internet The Internet has become a global communication tool with immense potential. The power and capabilities of the Internet are now available and being used by the wildlife law enforcement officers of the world. Wildlife law enforcement personnel can share information and cooperate in interstate investigations. Features such as a Game Warden List help individuals keep in touch and discuss issues among themselves. The Game Warden's Place website offers a number of services useful to-the profession, including links to other sites.
Pages 475-481 |
1998 |
Community-oriented Policing in Conservation Work—Project "Water Watch" Continued urban development and concurrent increases in population have created new challenges and opportunities for conservation agencies. These challenges stretch the traditional role of conservation agencies and their respective enforcement staff. To meet these challenges, agencies must develop innovative programs that generate new customers and public support for their mission while meeting the needs of their traditional customers. One such approach is developing partnerships with community groups.
Pages 482-487 |
1998 |
The Use of the Special Response Dive Team in Aquatic Law Enforcement Law enforcement special response dive teams have been utilized for many reasons in the past such as body recovery, underwater investigations, and evidence recovery. Arkansas's Search and Recovery Dive Team has increased emphasis on the sport of spearfishing in large impoundments of water in response to expansion of the sport's popularity, survey results, violations, and sportsmen contacts. Christopher S. Carpenter, Gregory A. Rae
Pages 488-494 |
1998 |
Joint Patrol of Bordering Waters by Texas Game Wardens and Louisiana Wildlife and Fisheries Agents Many states share bordering waters often separated by an invisible state line. This line is viewed by some residents of each state as a way to elude the game wardens of each respective state. As law enforcement officers, we had to terminate pursuit or watch helplessly as a drunken boater or game law violator operated just across the line on the opposite bank. Lack of law enforcement created a dangerous environment for all persons. Frustration among law enforcement officers and lawlessness among boaters are often the case on bordering waters.
Pages 495-500 |
1998 |
A Pipeline of Smuggled Florida Wildlife—Operation Brooklyn In October 1996, investigators of the Florida Game and Fresh Water Fish Commission confirmed the existence of a major black market operation dealing in protected wildlife in South Florida. The suspects conducting this operation were dependent on local poachers to supply illegally taken game. The animals purchased by the suspects were resold at highly inflated prices to outlets in Florida and New York. Covert investigators, in an operation dubbed Operation Brooklyn, infiltrated the enterprise and identified the suppliers and retail buyers of wildlife. Steven R. Blissett, George K. Wilson
Pages 501-505 |
1998 |
Comparing Shame and Embarrassment to Traditional Deterrents to Hunting Violations Past research has shown that feelings of shame and embarrassment act as deterrents to criminal activity such as drunk driving. This research compares responses of 2 groups of hunters to questions about shame, embarrassment, the certainty of getting caught in a wildlife violation, and the impact of legal sanctions for wildlife violations. Oklahoma hunters who reported they would experience high levels of shame and embarrassment if they committed a hunting violation said they would be less likely to commit a hunting violation in the future (P < 0.01).
Pages 506-515 |
1998 |
Trace metal analysis of commercially produced broadheads was conducted to determine the background level of copper and lead contained on the surface of the broadhead following manufacturing. The level of copper and lead from these broadheads was then compared to known copper and lead values from white-tailed deer to determine if inserting a broadhead into the wound tract would influence the quantitative analysis of the wound tract.
Pages 516-527 |
1998 |
Use of Bloodstain Pattern Analysis to Investigate Crimes Against Wildlife Blood “in flight” produces bloodstains in a predictable, consistent, and reproducible manner. At crime scenes investigators or analysts able to read bloodstains can with a high degree of certainty, reconstruct those forceful actions which caused the stain. Thus, those in specialized investigations trained in bloodstain pattern analysis can deduce the particulars of a crime perpetrated against humans or wildlife.
Pages 528-543 |
1998 |
Pages 544-550 |
1998 |
Pages 1-3 |
1997 |
Partnerships, Principles, and Purposes—Reaffirming Conservation Through Wise Use
Pages 4-7 |
1997 |
Pages 8-10 |
1997 |
What Have We Done for Each Other Lately—A Frank Assessment of the Industry Conservation Partnership
Pages 11-14 |
1997 |
United We Stand, Divided We Fall
Pages 15-17 |
1997 |
Fishing—An American Tradition at a Decisive Point: An Introduction Traditionally family and/or friends spent time together in the outdoors fishing. It was healthy, provided fine table fare, and provided a catalyst for communication. Good conservationists emerged from their understanding of the natural world, and anglers have been leaders. Anglers paid, and continued to pay, for conservation through license fees and excise taxes. The natural affinity between fishing and the traditional family experience provided a steady pool of new angling recruits. No marketing was required. Today the trend is quite different from that traditional experience.
Pages 18-19 |
1997 |
Marketing and Recreational Fishing Promotion This paper has 3 major sections. The first is an overview of marketing. The second section focuses on some key finding on fishing participation and anglers' attitudes toward fishing, while the third section presents the implications of this research to marketing and promoting fishing. Marketing is a deliberate and orderly step-by-step process that begins with people (markets) and ends with products, services, programs, and strategies.
Pages 20-31 |
1997 |
Marketing 101—Selling the Splash, Not the Fish Marketing yesterday involved delivering products to customers. Today the world is changing rapidly and the way we market to consumers has changed dramatically as well. Now, we sell fun. Zebco and Quantum have begun marketing fishing as fun in order to compete with the many choices available for spending leisure time and money. Market survey information suggest the Baby Boomers are prime candidates for marketing fishing. We can be successful, not in selling the fish, but in selling the splash—fun of fishing.
Pages 32-35 |
1997 |