Continued urban development and concurrent increases in population have created new challenges and opportunities for conservation agencies. These challenges stretch the traditional role of conservation agencies and their respective enforcement staff. To meet these challenges, agencies must develop innovative programs that generate new customers and public support for their mission while meeting the needs of their traditional customers. One such approach is developing partnerships with community groups. In May 1997, the Florida Game and Fresh Water Fish Commission's Division of Law Enforcement embarked on a project to evaluate the possibilities of community-oriented policing work. The project, entitled “Water Watch,” is a partnership designed to benefit both the community and the agency.