Greg L. Summers

Marketing Efforts to Increase Fishing Participation In Oklahoma: A Case History

The Oklahoma Department of Wildlife Conservation (ODWC) has become increasingly concerned about stagnant or declining fishing license sales and a 50% turnover rate among annual fishing license holders. Marketing campaigns were initiated in Oklahoma in an attempt to reverse the trend. During 2001, ODWC partnered with the Recreational Boating and Fishing Foundation (RBFF) to test the effect of supplementing the RBFF national campaign with local marketing efforts. Local fishing directories were produced, RBFF advertising images and messages were customized for advertising, and both were...

Evaluation Of Standing Crops Of Fishes In Crooked Creek Bay, Barkley Lake,Kentucky

The technique of sampling fish in coves by the application of rotenone ("covesampling") was evaluated in Barkley Lake, Kentucky, 26-28 September 1978. In 85 ha Crooked Creek Bay (which was subdivided into 24 coves and other subareas), 776 kg/ ha of fish were recovered; the total adjusted for non-recovery of marked fish was 865 kg/ ha. The numbers and biomass of fish in various coves within the Bay did not closely approximate the standing crop in the total area. Most major species of fish were either overrepresented or underrepresented in the cove samples. Larger coves (mean area, 4.9 ha)...