Marketing Of Resource Management Programs Involving Public Participation

Marketing of resource management programs to the general public often poses problems to information officers. Too often the public is uncaring and apathetic about resource programs unless the programs involve controversial problems. To better educate the public about resource management and to spur int,erest and participation in such programs, the information staff at Land Between The Lakes has developed a series of guidelines by which activities hav,e been marketed. Staff has been successful in marketing resource programs and in generating interest to attract satisfactory attendance.