Information and education (IE) staffs are frequently requested to handle the public relations of controversial natural resource projects. The key to successfully neutralizing negative publicity and generating positive support for such programs is the strategic planning which must compliment the design of the natural resources project.
L. Darryl Armstrong
Marketing of resource management programs to the general public often poses problems to information officers. Too often the public is uncaring and apathetic about resource programs unless the programs involve controversial problems. To better educate the public about resource management and to spur int,erest and participation in such programs, the information staff at Land Between The Lakes has developed a series of guidelines by which activities hav,e been marketed. Staff has been successful in marketing resource programs and in generating interest to attract satisfactory attendance.