Publishing State Magazines: Outlook For The 80'S
New trends which effect state ma/!;azines can be seen in 4 major areas of printing: typesetting, paper production, press and fulfillment and color reproduction. As computers become more commonplace, in-house typesettin/!; is seen as a viable alternative for the smaller publication. Mill production and expansion schedules may force shorter run magazines to go to roll stock. This move can result in substantial savings if a partial groundwood coated stock is substituted for coated free sheets. The introduction of the mini web press makes this stock choice possible for the 25,000 to 100,000...
