Thomas A. Pierson

A Readership Preference Survey Of Virginia Wildlife Subscribers

A readership preference survey was conducted among subscribers to Virginia Wildlife. The survey was designed to determine the relative preference of subscribers for major types of articles and more specific articles within major types. Based on median responses, hunting articles were most preferred by subscribers, followed by fishing, wildlife management, natural history, outdoor equipment, wilderness adventure, environmental issues, history-nostalgia, wildlife arts and crafts, and boating articles. A Kruskal-Wallis I-way analysis of variance on ranks procedure was employed to determine if...