Sportfishing Promotion Council: A Model of Successful Public-Private Sector Outreach Partnerships
Recreational fishing has been on a decline. This can be attributed to various reasons such as increasing numbers of single parent families, increased urbanization, and less leisure time. To help reverse this trend, the Sportfishing Promotion Council (SPC) is combining the marketing expertise of industry with the fishery management expertise of agencies into state-level partnerships that are successfully introducing more people to fishing and teaching about the conservation needs of aquatic habitats. Through programs such as youth fishing derbies, toll-free telephone systems, and mass media...