Symposium — "TV And Thee" "An Abstract"
The impact of television as a mass media has been a powerful force in this country. Probably no other media has had such a powerful effect in such a short existence. In the wildlife public relations business, we are constantly looking for media which will present our programs in a sharp, specialized and pinpointed approach to an audience. Nowhere is this more applicable than in television. What other medium has such a widespread captive audience. Ninety-six out of every 100 American homes has one or more television sets. Surveys have shown that the average home will have their tv's turned...
