Derrick Crandall

Recreation Quality Index—How Sportfishing Stacks Up Against Other Outdoor Activities

The Recreation Roundtable and its annual survey provide very important information for administrators and staff to use in developing and refining fisheries marketing programs. It is clear that outdoor recreation is still very important in the United States and that parents want their children to have the same enjoyment and appreciation of nature as they had when they were growing up. Fishing meets all of the motivational needs of outdoor recreationists—fun, relaxing, stress release, experiencing nature, and exercise. With a well-developed marketing program that provides information on how...