Why We Did What We Did: A Readership Analysis of a Wildlife Conservation Magazine
According to the American Association for Conservation Information, 44 states now publish magazines that may be loosely categorized as "conservation" magazines. The range of specific types within this broad category is fantastic. The group includes rather technical publications on wildlife and fisheries management techniques and research projects, "slick" promotional and travel magazines, and those stressing the environmentalist approach. Almost without exception, they share one rather questionable quality — they are published without the benefit of knowledge of who the readers are. A...
