The Success Of TV Spot Announcements
In my opinion, the best communications device for informing the public of particularly important messages is through the use of television PUBLIC SERVICE ANNOUNCEMENTS, also referred to as "spots" or simply "P.S.A.'s". The old cliche, "a picture is worth a thousand words," comes into play and with T.V. spots you have both - picture and words. I realize that there is no substitute for newspaper news releases. P.S.A.'s cannot be produced and distributed in a day as news releases can. However, if the correct approach is taken, television can more than supplement the newspapers as a strong...
