Texas Freshwater Fisheries Center: A Valuable Production and Outreach Tool
Faced with declining license sales in the last quarter of the twentieth century, Texas Parks and Wildlife Department recognized that it needed to take a new approach to traditional fisheries management. Research, fishery surveys, and fish stocking were no longer enough. Education and outreach were also needed to help sustain the high quality of Texas recreational sport fishing in the new millennium by maintaining the existing customerbase while building interest in fishing among a population that was increasingly urban, multi-ethnic and exposed to a wide variety of potential recreational...