Responses from a mail survey of Florida Turkey Stamp purchasers were used to evaluate turkey hunter satisfaction. Using factor analysis, 7 dimensions of hunter satisfaction were interpreted from ratings of 31 aspects of turkey hunting. Individual aspects of turkey hunting poorly correlated with the rating of the overall hunting experience. The 7 dimensions (nature, social, hunting, management, harvest, disturbance, and preparation) accounted for 50% of the variance in responses; individually, dimensions accounted for 9% oftotal variance. Although traditional management strategies emphasize harvest and hunter man-days, we suggest that turkey hunting is a multidimensional sport and that no single aspect greatly influences hunter satisfaction.