Audiences Served By Fisheries and Wildlife Extension

A system for program development and evaluation of fisheries and wildlife extension programs is presented. The system based on the character and needs of potential audiences. Landowners, commercial interests, general public, youth groups and conservation organizations are considered the important citizen audiences. Significant professional audiences include university colleagues, natural resource agency professionals, and university students. For each audience, a rationale for involvement and suggestions for the nature and extent of program development is provided.