Results of over 250 interviews and 600 mail questionnaires indicate that over 40'10 of north central Florida adults are hunters. This is a significantly larger proportion than buy licenses. There were no significant socioeconomic or demographic differences between hunters, nonhunters and antihunters except that males dominated the hunter group. Hunters appear to be more knowledgeable about wildlife than either the nonhunters or antihunters. Over one-half of present antihunters hunted in the past. Motivations for hunting are varied but simple enjoyment of the out-of-doors seems to be of primary importance while attaining a bag limit ranks very low. Quail (Colinus virginianus) and dove (Zenaidura macroura) were hunted more than any other species and were also listed as the primary game species sought by most hunters.