Marketing Recreational Sport Fishing—Whose Job Is It? A Review

Recent nationwide trends showing stable or declining fishing license sales and participation should challenge resource agencies and the fishing tackle industry to question the wisdom of doing business as usual. A special fisheries session at the 1997 Annual Conference of the Southeastern Association of Fish and Wildlife Agencies was devoted to addressing a marketing and outreach approach to the problem. Speakers included representatives from 2 state fisheries agencies, the fishing tackle industry, a market research group, the outdoor media, and a national bass fishing organization.