Although fishing has been around for thousands of years, many people in today's civilized world have little concept of how or why to fish. For those of us in the industry, finding ways to answer the most basic questions about fishing and reduce or remove barriers to fishing has long since eluded us. Why go fishing? What makes fishing fun? Is fishing safe? How do I fish? Where do I fish? How much does it cost? What do I do with the fish when I catch it? In order to create new anglers/customers/license holders, we must address how to provide answers to these and other questions posed by non-anglers. These factors and barriers, along with practical recommendations, will be discussed.