Biologists and administrators have been marketing hunting and fishing opportunities ever since the first person asked “How is the fishing?” or “Where can I hunt?” In today's technological world we tend to lose sight of the fact that anglers and hunters are our critical customers and they depend upon us to manage and market these opportunities. During recent discussions about Federal Aid to Wildlife and Sport Fish Restoration outreach, the concept of marketing recreational hunting and fishing has been raised to a new level. Does that mean that we are going to do more marketing than in the past? Probably not. It means biologists and administrators will be participating more in the marketing process. If we are to succeed in the future we have to refocus on customer service and what most of our customers want is information.
