The key to communicating a pro-hunting message is knowing what not to say and what not to do. This paper outlines 12 of the most common mistakes made when trying to communicate a pro-hunting message in a debate with someone staunchly opposed to hunting or in an interview with a reporter. With practice, each pitfall is easily avoidable. The necessary first step to avoiding them, however, is to be aware of them. In other words, by being able to recognize the "pits," the pro-hunting debater will be better able to sidestep them and to achieve his/her goal of communicating a positive message about hunting.