As part of a mail survey of Mississippi deer hunters, specific questions were addressed to participants concerning their exposure to various I & E media of the Mississippi Game and Fish Commission and their attitudes toward hunting antlerless deer. Fifty-five percent of the respondents had read the agency magazine, 83.1% had viewed the agency TV series, 78.1% had heard or seen radio or TV spots, 11.7% had attended a public hearing and 51.3% had read agency newspaper releases. Associations between exposure to the magazine, TV series and public hearings and attitude toward hunting antlerless deer were significant (p<0.06). Exposure to the magazine and pUblic hearings had positive associations with attitudes, but as exposure to the TV series increased, the proportion of those favoring antierless hunting decreased.
