An Evaluation Of Mississippi Game And Fish Commission I & E Programs With Reference To Deer Hunting

As part of a mail survey of Mississippi deer hunters, specific questions were addressed to participants concerning their exposure to various I & E media of the Mississippi Game and Fish Commission and their attitudes toward hunting antlerless deer. Fifty-five percent of the respondents had read the agency magazine, 83.1% had viewed the agency TV series, 78.1% had heard or seen radio or TV spots, 11.7% had attended a public hearing and 51.3% had read agency newspaper releases. Associations between exposure to the magazine, TV series and public hearings and attitude toward hunting antlerless deer were significant (p<0.06). Exposure to the magazine and pUblic hearings had positive associations with attitudes, but as exposure to the TV series increased, the proportion of those favoring antierless hunting decreased.

Starting page
759
Ending page
764
ID
39182